I was brought in to help design the company’s first bespoke client-facing management system. Up to that point, the customer experience was mostly comprised of passively receiving reports of transactions, and contacting the sales team on the phone. The challenge was to understand the business logic and processes which happen in the background between the […]
Improving how marketing plans are done I was asked to improve the internal tool the marketing planners were using to do setup the marketing plans for their clients, distribute and manage the tasks to the network of freelancers What I did Pinpointing the problems I ran some discovery workshops with the board members to understand […]
Retirement Aviva.co.uk redesign
Redesign the retirement public website I had the chance to redesign the pensions and retirement section of the UK website for Aviva. The previous one was confusing to the users and not structured consistently, with plenty of duplicated content and jargon. This old site was structured from the business point of view, listing out the […]
Aviva.co.uk Investments redesign
Redesign the public website I had the chance to redesign the investments section of the UK website for Aviva. The previous one was confusing to the users and not structured consistently, with plenty of duplicated content and jargon. The products themselves are quite complicated, so they needed to be explained in as simple terms as […]
Meet Samantha She’s in an airport waiting to board a flight to Colorado for vacation. She has some time to kill before her flight, so she does some impulse shopping online. This is her first time purchasing anything on this site. Since she’s going on vacation for a week, she wants it to be delivered after […]
Enterprise Architecture Web App
Enterprise Architecture web app This is the browser-based web app version of Enterprise Architecture 2015, which allowed enterprise architects to put some intelligence behind the process diagrams they draw in Visio. They could create people (managers, employees, supervisors), places (stores, offices, warehouses) or even IT (software, licenses, machines) in the app which they could then use to […]
About the project How to view a large amount of data related to a specific game while making it readable, easy to understand and relevant every step of the game. I was responsible for the whole UX and UI of this project. It was a quick challenge project done after hours in 2 weeks. So […]
Enterprise Architecture 2015
Enterprise Architecture The desktop app allowed enterprise architects to put some intelligence behind the process diagrams they draw in Visio. Using the data repository set up in iServer their work becomes richer and more organised. What did I do? I was responsible for the whole User Experience and Visual Design of this project, as well […]
Mental health for everyone This startup web platform aimed to provide mental health care online, allowing patients and therapists easier ways to meet and conduct their sessions through video conferencing, messaging and other means. What the patients want A friendly welcoming service to help them, free from any preconceptions that might be attached to mental […]
About the project This was the companion app for SIMI, but from the client’s side. They’d be able to browse options around them quickly and easily on their smartphones and to place orders hassle free anytime, from anywhere. And business owners would be able to reach further users and showcase the offering to more potential […]
About the project This app made eating out a premium experience, using an app to give clients all the choice and comfort. Clients wanted to browse my options in a quick and easy way and make their order hassle free. Business owners, on the other hand, wanted to show the users our products in an […]
Framework branding This was a branding project for a european framework for project managers. The project came from the agency I was freelancing with at the time, Inovamais. They decided to contract me themselves to work on the identity of this product.
Professional training This was a branding project for a company dealing with training adults in specific skills. The project came from the agency I was freelancing with at the time, Inovamais. They decided to contract me themselves to work on a new branch of their company.
The Challenge The project branding was targeted at children, to encourage them to go into aviation. A program was presented in schools around the European Union to teach children. What the children want A fun friendly way to learn about aviation and careers in the field. Rather than boring the kids with exposition, the project […]
Sushi Restaurant branding Quick branding and menu design for a new Japanese restaurant
Drawing and Sketching
Mastering “pen & paper” sketching While in university I took arts classes for 3 years. What I learned here was not only professional sketching, but also techniques to do with composition, perception psychology and observation. Here is a selection of the best work I produced during that time. You can see a mix of techniques […]
Street Basket 3×3
Street basket tournament A set of posters designed for a community street basket tournament organised by town hall.