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Personal Shopping

Personal Shopping

Helping personal stylists better serve their customers This household retail brand offers a new personal shopping service or experience now. In some of their shops, they were trialling a service where a customer can book an appointment with a personal stylist to help them put together outfits for every day or special occasions. However, the […]

Sofa Shopping

Sofa Shopping

Redesigning how people shop for sofas Sofa shopping is an important event in anyone’s life, as it’s a large purchase. People take a long time and do plenty of research before making an expensive purchase decision anywhere, including when buying sofas. The current online journey is generic to all products and doesn’t cater to the […]

Croud Control

Croud Control

Improving how marketing plans are done I was asked to improve the internal tool the marketing planners were using to do setup the marketing plans for their clients, distribute and manage the tasks to the network of freelancers What I did Pinpointing the problems I ran some discovery workshops with the board members to understand […]