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My Method


Mostly consists of research both externally like competitor analysis, and internally like requirements gathering and clarifications

User Focus

I get to know the user deeply and how they will navigate and interact with the product. This helps to make sure the end result is useable and useful.


The 1st visual assets. Sketches and wireframes define the general layout of the product, content and features. This is the skeleton of the product.


Interactive prototypes are useful in making sure the end result feels right. Most importantly we can user test it.


User Testing

It’s easy to get sweapt away in great ideas and amazing new features, but testing with users makes sure the product is usable.

Visual Design

Based on the wireframes and prototypes styles, colours, branding and others are consistently applied throughout.

Interaction Design

This is the design work going into what happens between interface states and on micro-interactions.

Development Support

It’s important to work closely with the developers to ensure a good user experience in the end, even if it means changing the design.


Once a product, or feature is released, then feedback is collected, which will inform what can be improved upon in the product.

Design Techniques


User Data Driven


Sketching / Wireframing


  • Research
  • Strategy
  • Prototyping
  • Visual Design
  • Interaction Design
  • Stekeholder management


  • Photoshop
  • Illustrator
  • InDesign
  • Axure RP
  • Marvel