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Hi, I'm Goncalo Andrade

I'm a User Experience Designer based in London, and I believe that Design is all about coming together to solve human problems.

I've been here for a few years now, but I'm originally from Portugal. This means my accent might change from British to Canadian or American at a moment's notice, which is a lot of fun.

I enjoy reading comic books and playing Dungeons and Dragons, like the nerd I am. I am also almost always up for a pint and a chat down the pub.

I absolutely believe that Design is all about solving problems. So I work together with great companies to deliver products their customers find delightful as well as useful in their lives or businesses.

I work closely with you and your stakeholders and product managers, development and testing teams, users and customers; while always keeping your business goals and objectives in mind.

  • User Experience Design
  • Project Management
  • Visual Design


Expertly aproaching a concept and thinking through all the angles, solidifying ideas into into plans and user stories, making them workable into reality


My experience in development lends me a unique perspective of product. Awareness of possibilities and limitations of technology makes my work realistic


I am used to taking the reigns of a project and making sure everyone works towards the same goal. After all, the final experience is the result of team work

Visual Design

One of the many tools in user experience is the visual design, the part of the interface the users actually see. This is one of the main ways to convey the experience

Some companies I've worked with

What others say about me

I worked with Gonçalo for 1 year in Copidouro. He had the role of change and dynamism to the company.

Faced with this challenge, Goncalo had the ability to respond to the task, leading, fostering a new interpretation of the role of business in the context of new media.

Clearly, Gonçalo, for his efforts, commitment and dynamism, a professional with a promising future.

Jorge Melo Braga

I’ve worked with Goncalo at Aviva on a couple of projects. Goncalo designed experiences to simplify complex financial problems, such as helping people understand how their pensions work or designing a tool to show much money they would have annually in retirement, which we tested in the lab to get feedback. I’ve also mentored Goncalo when he conducted user testing. He’s a quicker learner, wrote excellent discussion guides, moderated extremely well, and produces reports with actionable findings. Goncalo will be an asset to any team, as he’s smart, a good teammate and fun to work with.

Trudi Roach