Redesign the retirement public website I had the chance to redesign the pensions and retirement section of the UK website for Aviva. The previous one was confusing to the users and not structured consistently, with plenty of duplicated content and jargon. This old site was structured from the business point of view, listing out the […]
Redesign the public website I had the chance to redesign the investments section of the UK website for Aviva. The previous one was confusing to the users and not structured consistently, with plenty of duplicated content and jargon. The products themselves are quite complicated, so they needed to be explained in as simple terms as […]
Meet Samantha She’s in an airport waiting to board a flight to Colorado for vacation. She has some time to kill before her flight, so she does some impulse shopping online. This is her first time purchasing anything on this site. Since she’s going on vacation for a week, she wants it to be delivered after […]
Enterprise Architecture web app This is the browser-based web app version of iServer 2015, which allowed enterprise architects to put some intelligence behind the process diagrams they draw in Visio. They could create people (managers, employees, supervisors), places (stores, offices, warehouses) or even IT (software, licenses, machines) in Office Architect which they could then use to create […]
About the project How to view a large amount of data related to a specific game while making it readable, easy to understand and relevant every step of the game. I was responsible for the whole UX and UI of this project. It was a quick challenge project done after hours in 2 weeks. So […]
About the project This app made eating out a premium experience, using an app to give clients all the choice and comfort. Clients wanted to browse my options in a quick and easy way and make their order hassle free. Business owners, on the other hand, wanted to show the users our products in an […]
Pleased to meet you
I’m a User Experience Designer based in London, and I believe that Design is all about coming together to solve human problems.
I’ve been here for a few years now, but I’m originally from Portugal. This means my accent might change from British to Canadian or American at a moment’s notice, which is a lot of fun.
I enjoy reading comic books and playing Dungeons and Dragons, like the nerd I am. I am also almost always up for a pint and a chat down the pub.
from my Medium profile
Making your design systems dynamic
How to make sure your design systems can be used correctly by thinking about the rules, rather than making your documentation pretty
2018.10.18 / 6min read. Read More
A UX eye on Ready Player One
Overanalysing a film about VR to get UX insights
2018.05.17 / 8min read. Read More
4 UX lessons I learned from Dungeons & Dragons
UX skills I learned from role-playing
2018.04.16 / 9min read. Read More
What others say about me
Goncalo is a talented designer who has been using his skills to create a coherence between our application and transformed a complex application to an intuitive one.
In addition Goncalo has a great personality and is a interesting person.
We hired Goncalo in a freelance capacity to lead a critical phase of UX re-design for a b2b web app, as part of a larger project involving approx 15 people across 3 Product & Technology teams. He successfully delivered prototype solutions (navigation, information architecture, workflow) to improve usability in several key areas, liaising extensively with users and stakeholders throughout the process.