Masters in Multimedia & Graphic Design
2019-10 ESAD, Porto, Portugal
Information Design with Hamish Muir
2010 ESAD, Porto, Portugal
Degree in Graphic Design
2005-09 ESAD, Porto, Portugal
Certificate of Proficiency in English
2009 Cambridge ESOL, UK
UX & SCRUM training with Roman Pichler
2015 London, UK
XAML Training Course
2014 London, UK
President of a Student Body
ESAD, Porto, Portugal
Design Survival Manual
Atelier da Imagem, Porto, Portugal
- Visual Design
- Stakeholder management
I’m a User Experience Designer based in London, and I believe that Design is all about coming together to solve human problems.
I’ve been here for a few years now, but I’m originally from Portugal. This means my accent might change from British to Canadian or American at a moment’s notice, which is a lot of fun.
I enjoy reading comic books and playing Dungeons and Dragons, like the nerd I am. I am also almost always up for a pint and a chat down the pub.
Senior User Experience Designer
Aviva, London Feb 2017 – now
I worked on optimising the user journeys across different sections of their UK website based on Adobe Experience Manager (AEM). After 6 months, conversion increased by 37.9% and sales journey completion by 26.7%.
I worked closely with DPOs to ensure the best products get built for the users.
Proactive contribution to the long-term strategic development of UX practice including understanding of knowledge, skills and consistent suite of processes.
Lead SME through full spectrum of UX services, workshops, tools, techniques & internal processes.
Backed my work with proof by running research and testing, working closely with User Researchers and sometimes conducting all the testing myself.
Iterative and collaborative design outputs: User journey maps, wireframes, prototypes, information architecture components (site structure, navigation, content grouping), functional specification documentation.
Senior User Experience Architect
Lloyds Bank, via Virtusa Polaris, London Jul 2016 – Feb 2017
I worked in Lloyds Bank through a multinational consultancy facilitating, generating and executing great user experiences for our clients and their end users.
I took ownership of the projects acting as a coach, mentor and leader as well as an advocate for our clients’ needs with the business stakeholders.
Full ownership of UX and Visual Design for the projects I worked on.
Worked with BAs and SMEs to gain understnding of the technical financial products I was designing.
Sat with the developers on a daily basis to ensure the experience got through to the final product, and to make some changes due to unforseen technical constraints.
Senior UX/UI Designer and Frontend Developer
Orbus Software, London Feb 2014 – Jul 2016
A software company that specializes in Enterprise Architecture and Business Analysis.
I took ownership of the UX for 4 products, creating new experiences and interfaces that met the requirements, guaranteeing the overall quality and usability, produced high-fidelity mockups and specification documents, and managing and assisting in the coding of the products.
I also mentored a junior designer who was working for the sister company.
Owned all UX and VD for 4 products as the sole designer.
Worked with the developers in an agile Scrum setting in bi-weekly sprints.
Created a complex Information Architecture and flexible modular design system, which as stood mostly unchanged since 2014, well after I left.
Inova+, Porto, Portugal Mar 2011 – May 2016
This agency worked with international projects for the European Union, providing services from project management to funding advice and consulting.
I had the opportunity to work on branding several of their projects, from children’s programs to the modernisation of retirement homes.
I worked closely with the project managers, keeping a close professional relationship with them consistently throughout the project, to ensure meeting requirements as well as involving them in the design process.
UX/UI Designer and Developer
SIMI, Porto, Portugal Aug 2012 – Feb 2014
The idea behind this startup was giving a restaurant’s client a tablet instead of a paper menu. This would enable a better sales platform. As a startup, this environment gave me the opportunity to get involved in all phases of the project, from discussing the requirements and backlog to writing user stories right down to the execution.
As a small team, each of us had many roles. I was fully responsible for designing the products (tablet, mobile and web apps) as well as coding a good deal of the interface.
Web Designer and Developer
GKM, Porto, Portugal Sep 2011 – Aug 2012
A service company providing a variety of digital services from social media marketing to website design and digital signage. I worked on a variety of projects, which allowed me to develop a good range of skills.
From assuming ownership of website design and development, mostly through WordPress, to producing digital assets for digital campaigns, as well as owning the user experience for a mobile app.
Copidouro, Porto, Portugal Oct 2010 – Aug 2011
Print services company, doing photocopies, larger print work, bookbinding, etc. I assumed a role as the sole Graphic Designer for the company and was tasked with the redesign of the brand.
This included redesigning their iconography and extended identity, graphic materials for the stores, social media presence and a new website. Working closely with experts I was involved in a lot of printing industry processes.
Learning and practising those production techniques has rendered my work more pragmatic and realist since I know how it will be executed.
Graphic Design and Production
WatchPlanet, Porto, Portugal Feb 2010 – Nov 2010
Reseller for watch brands such as Guess, Police, Ego, One, and others countrywide. I assisted in preparing campaigns’ graphical materials for final production and deployment in each store and their displays and windows, as well as some outdoors and billboards. Reseller for watch brands such as Guess, Police, Ego, One, and others countrywide.
Masters in Multimedia & Graphic Design 2019-10 ESAD, Porto, Portugal Information Design with Hamish Muir 2010 ESAD, Porto, Portugal Degree in Graphic Design 2005-09 ESAD, Porto, Portugal Certificate of Proficiency in English 2009 Cambridge ESOL, UK
UX & SCRUM training with Roman Pichler 2015 London, UK XAML Training Course 2014 London, UK President of a Student Body ESAD, Porto, Portugal Design Survival Manual Atelier da Imagem, Porto, Portugal
- Visual Design